Supporting wellness

Drug Store News spoke with Tom Finnegan, VP sales, diagnostics and health care for Homedics, about how the company’s newly acquired line of Obus Forme backrest support products can help drug retailers position themselves as a wellness destination for customers.

Drug Store News: What does the acquisition of Obus Forme bring to the Homedics portfolio of products?

Tom Finnegan: The acquisition of Obus Forme is a natural for the Homedics family of health-and-wellness products. Obus Forme already enjoys a long-standing history and reputation across Canada for its renowned line of backrest supports, ergonomic seating and supportive sleep products. As the world’s No. 1 brand in consumer health and wellness, Homedics is widely known and respected. With the Obus Forme by Homedics brand, the marketplace benefits from a more inclusive product offering, and the two brands will benefit from the close synergies that exist.

DrSN: How do you see the brand fitting into drug stores?

Finnegan: The Obus Forme by Homedics brand is a great fit for today’s drug store environment on several fronts. More than ever, the consumer is looking for quality and affordability with every health-related purchase. Obus Forme by Homedics products are designed with a holistic approach in mind, applying a thorough understanding of the human anatomy to create the innovative products that address the complete wellness needs of the consumer.

As a brand, Obus Forme by Homedics is recommended by healthcare practitioners, as well as leading health-related associations across Canada, so it’s an established brand in the backrest support category. It’s a perfect fit for today’s drug retailers who want to provide a holistic approach to comfort, and [provide] health to their consumers.

DrSN: Do you think a better selection of backrest supports can help position drug stores’ image as wellness centers?

Finnegan: Today’s drug store retailer offers shoppers the opportunity to review a wide range of products to meet their overall health needs, and Obus Forme by Homedics fills an important piece of that puzzle by serving as the “therapeutic” arm of the Homedics family of products.… The credibility of this line of noninvasive, highly effective products resonates with consumers and retailers, and allows drug stores a new opportunity to better meet the needs of their consumers. It’s a solid growth opportunity.

We have distribution through Cardinal Health, Complete Medical and H.D. Smith, and this allows us to penetrate more than 10,000 independent pharmacies and durable medical equipment dealers.