Supervalu makes shopping app Yowza!! available to its independent grocers

LOS ANGELES — Supervalu is making the mobile couponing application Yowza!! available to more than 1,900 independent stores that the company supplies as a wholesaler.

"We are always looking for the next best way for the independent retailers we supply to offer more value to their shoppers," said Teresa Chipps, Supervalu VP marketing and education, independent business. "With Yowza!!'s ability to bring fast-paced savings to customers, we are confident we have found just that."

Yowza!! CEO David Teichner added, quot;Yowza!! delivers digital coupons directly to shoppers' smartphones while they are actually shopping in the store," saving consumers the time to clip coupons out of free-standing inserts.