Sunstar Americas signs licensing deal for 'Star Wars' toothbrushes
CHICAGO — Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.
Earlier this year, Lucasfilm announced the 3-D movie release date of “Episode I: The Phantom Menace” for February 2012. Sunstar will launch the new “Star Wars” toothbrushes just in time for the movie release. The brushes will be available in power, manual and light-up designs.
The manual toothbrushes include “Star Wars” icons Darth Vader, Clone Captain Rex, Yoda and Anakin Skywalker. The brushes are designed with Dome Trim bristles to help reduce gingivitis.
Fans can feel as if they are a part of the “Star Wars” galaxy with the light-up lightsaber toothbrush. The brush flashes for one minute to encourage kids to brush longer. Available in three lightsaber designs, these toothbrushes have interdental bristles to clean hard-to-reach areas between teeth.
Power toothbrushes complete the line of products. These brushes feature an oscillating brush head with soft bristles to clean teeth, while gently massaging gums.
Manual toothbrush displays will be hitting store aisles in February 2012, with additional power and light-up toothbrushes coming in April 2012.