Study: Fear of needles could hamper flu vaccinations

MINNEAPOLIS — Nobody likes getting a shot, but a new survey indicates that fear of needles also may prompt people to avoid getting flu vaccinations.

Target announced results of a new online survey conducted on its behalf by Harris Interactive showing that 60% of American adults would skip flu vaccinations, with 23% of those avoiding vaccinations because they don't like needles. The survey polled 2,160 adults between July 10 and July 12; no margin of error could be calculated as the survey was not based on a probability sample.

The mass-merchandise retailer said it would offer a new intradermal flu shot option at Target Pharmacy locations for the flu season, using a micro-needle that is 90% smaller than traditional flu shot needles. The Food and Drug Administration announced Monday the approval of the vaccine formulation for the 2012-2013 flu season, and the Centers for Disease Control and Prevention recommends annual vaccinations against flu for most children and adults.


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