Stop & Shop renews commitment to children's health with new promotion

PURCHASE, N.Y. — As part of its renewed commitment to help shoppers keep their families healthy, Stop & Shop has launched a new promotion that can benefit kids' schools.

Now through March 28, parents can help earn triple A+ School Rewards for their child's school by purchasing Healthy Ideas labeled products. Healthy Ideas is the supermarket chain's product labeling and shelf tag system, which was launched in September and is designed to customers find healthy options as they shop the aisles.

Stop & Shop also will continue to host Kid Healthy Ideas, a field trip experience that reinforces the nutrition and healthy living curriculum taught in local schools via a partnership with Field Trip Factory, along with its Passport to Nutrition program. On Jan. 24, Stop & Shop also will host its Child Obesity Forum at the Stop & Shop store on Whalley Avenue in New Haven, Conn.

"With increasing rates of childhood obesity in this country, Stop & Shop provides kids with fun and interactive ways to learn about proper nutrition and health," said Arlene Putterman, manager of public and community relations for Stop & Shop's New York Metro division. "There is no better place to start making healthy choices than at the supermarket."