Special K adds fiber to dessert-inspired cereal bars
BATTLE CREEK, Mich. — Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.
The new Special K dessert-inspired cereal bars are available in Chocolatey Chip Cookie and Raspberry Cheesecake varieties. Additionally, the brand has added fiber to the following cereal bars:
Special K Chocolatey Drizzle;
Special K Chocolatey Pretzel;
Special K Honey Nut;
Special K Peaches & Berries;
Special K Strawberry; and
Special K Vanilla Crisp.
Each Special K cereal bar touts 90 calories and now 3 g of fiber.
"We're excited to add more options with positive nutrition to our portfolio of weight-management snacks," said Marisa Thompson, director of Kellogg wholesome snacks. "Special K continues to provide a simple solution to help consumers jump-start their realistic, attainable weight-management goals with great-tasting foods."