Skin care brand Own creates app to track skin health
SAN FRANCISCO — Skin care brand Own — which recently launched in Duane Reade stores in New York City, followed by Whole Foods Market in the Northern California region — has developed an app that brings the power to measure and track the aging process to users’ fingertips.
The new My Own app is a free download from Apple’s iTunes store, Google Play and OwnProducts.com. The app analyzes a photograph of the user and provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results. Looking to provide the ultimate in personalization and privacy, My Own App delivers a clinical skin analysis in minutes, regardless of when or where the user uploads their image.
Own partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology used for the security and surveillance industry to develop the tool. With this technology, My Own app delivers an assessment of the major signs of aging — fine lines, deep lines, eye area wrinkles and hyperpigmentation.
Users take a photo of themselves, which is then analyzed for the number of deep wrinkles, number of fine lines (including eye area wrinkles), percentage of face covered in hyperpigmentation, visibility score and number of hyperpigmented spots. Not only does the program send personal “beauty numbers” for each category (with 95% accuracy) and images that highlight signs of aging on the submitted photo, but users’ results are compared with those in their age group, providing a deeper context for results. Upon the evaluation, users receive a side-by-side comparison of the current submitted photo and a photo of what they could look like after following a recommended skin care and wellness regimen. This photo is generated based on clinical testing of the Own Renewing line, which showed a 20% improvement in reversing the signs of aging.
Based on the evaluation, My Own app prioritizes personal skin issues and provides product recommendations and lifestyle advice for users to follow on a weekly basis to address these areas on a holistic level. In addition, users are given a link to their personal Own portal for a more detailed depiction of their evaluation, personalized skin health regimens and content relevant for their skin’s needs.
Another unique aspect of this diagnostic tool is the ability to track users’ “beauty numbers” in monthly increments. Uploading new images every 30 days shows skin improvements by using Own products and following a personalized anti-aging plan, empowering users to fight the signs of aging and take control of their skin health.