Single-serve coffee sales experienced surge in 2011, Packaged Facts report finds
NEW YORK — In its latest report on sales in the coffee and ready-to-drink coffee market, Packaged Facts found that the single-cup coffee format has captured more than 7% of retail coffee sales.
Retail sales of coffee reached $7.3 billion in 2011, an increase of nearly 17% over 2010, with single-serve coffee claiming 7.5% of retail coffee sales. Its surge, according to the "Coffee and Ready-to-Drink Coffee in the U.S." report, primarily comes at the expense of regular instant coffee. What's more, a Packaged Facts survey conducted in September found that 21% of households that make coffee (other than instant) at home own an electric single-cup coffeemaker (based on formats such as pods, K-Cups, or T-Discs), and 18% regularly use it.
Meanwhile, regular (caffeinated) ground coffee, the largest coffee category at retail, accounts for almost 60% of dollar sales of coffee through mass market channels.
The research firm also added that dollar sales growth in this market was driven by consumers paying higher prices for coffee products.
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