Single-cup coffee leads growth
While daily coffee consumption is dominated by ground coffee — 35% of consumers drink roasted ground coffee every day — premium-priced single-cup coffee is gaining popularity and has led the growth in the coffee category between 2010 and 2012, according to Mintel.
The single-cup market ballooned from $103 million in 2007 to an estimated nearly $1.8 billion in 2012, and Mintel expects to see upside for the segment until 2017 due to new innovations and more private-label pods.
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