Shoppers Drug Mart, RBC launch co-branded national program

TORONTO — Royal Bank of Canada and Shoppers Drug Mart are launching a nationwide program that makes it more convenient for Canadians to bank and earn rewards at Shoppers Drug Mart/Pharmaprix locations throughout the country.

“With one of the largest and most popular loyalty card programs in Canada, we are continually focused on developing innovative, high-quality products to offer our Shoppers Optimum program members,” stated Domenic Pilla, president and CEO of Shoppers Drug Mart. “Aligning with RBC, a trusted leader in banking, allows us to expand upon our current financial services offering, providing our customers with even greater convenience and enhanced rewards.”

This new program will take effect on March 17, 2012, and will feature a co-branded RBC Shoppers Optimum banking account and debit card with enhanced Shoppers Optimum rewards. Other benefits include unlimited debit transactions in the account, access to Canada’s largest combined network of ATMs and branches — including more than 300 new RBC ATMs in Shoppers Drug Mart/Pharmaprix locations — and the ability to convert RBC Rewards points to Shoppers Optimum points. In addition to the banking account and debit card, RBC and Shoppers Drug Mart will introduce a series of co-branded products.

Key features include:

  • Collect Shoppers Optimum points at Shoppers Drug Mart and other retailers — allows clients to use their RBC Shoppers Optimum banking account and debit card to collect Shoppers Optimum points;

  • More Rewards — The ability to earn points faster with unlimited debit transactions: Earn 10 additional Shoppers Optimum points for every $1 spent at Shoppers Drug Mart using the RBC Shoppers Optimum Banking Account (this is in addition to the points earned using the Shoppers Optimum card), and earn one Shoppers Optimum point for every $1 spent outside Shoppers Drug Mart using the RBC Shoppers Optimum Banking Account; and

  • Bonus Shoppers Optimum points — 50,000 Shoppers Optimum bonus points for setting up a payroll or pension deposit to the new account and completing two online bill payments.