Shopko gets new marketing chief
GREEN BAY, Wis. — Ulta Beauty's former VP marketing has taken on a new role at Shopko.
The company said Nancy Altman has joined the retailer's executive team as SVP and chief marketing officer. In her new role, Altman will be responsible for clearly communicating the Shopko brand to the company's current and new customers and implementing cohesive marketing initiatives across multiple formats, including brick-and-mortar stores and the company's e-commerce site. She also will be responsible for overseeing public relations efforts and the Shopko Foundation with the goal of uniting all of Shopko's branding elements.
Shopko noted Altman is joining the company as it continues to convert more than 160 Pamida stores to its new Shopko Hometown format, as part of a merger with Pamida that was finalized earlier this year.
"Following our recent merger with Pamida, strategic marketing will be a vital element in our effort to seamlessly fold the two brands into one and clearly communicate the Shopko Hometown difference to current and new customers," Shopko chairman, president and CEO Paul Jones said. "Nancy brings high-level marketing experience, a proven track record of success and a fresh perspective to our team that will be invaluable as we work toward our vision to become America's hometown retailer through expansion of our Shopko Hometown retail concept."
In addition to working at Ulta, Altman also previously served as SVP marketing at Toronto-based Premier Salons and SVP marketing for Younkers, a former division of Saks Department Store Group. Altman currently serves on the board of directors for the Retail Advertising and Marketing Association, a division of the National Retail Federation.