Sharpie's ad campaign encourages customers to uncap their self-expression
OAK BROOK, Ill. Sharpie is kicking off a month-long ad campaign that encourages users to express themselves.
“What would the world be like without self-expression?” is the new integrated marketing campaign from Sharpie, which will be featured on television and in print, depicting how self-expression is essential to the world.
This campaign poses a big question,” said Sally Grimes, global VP marketing for Sharpie. “But the ads and the entire marketing effort play off the importance of inspiration and creativity in our lives. Sharpie fans have re-invented the brand as a tool of creative self-expression; the campaign gives us a glimpse into a world void of that creative connection.”