Seattle's Best Coffee hits the freezer aisle with frozen blended coffee drink
SEATTLE — Seattle's Best Coffee, part of Starbucks Corporation, and leading specialty food manufacturer Inventure Foods, Inc. are teaming up to launch Seattle's Best Coffee Frozen Coffee Blends, the coffee category's first blend-at-home frozen coffee beverage.
The new product represents a move to bring frozen coffee into the home as a response to the growing popularity of at-home blending and the rise of blended coffee drinks, where sales surged to $4.3 billion in 2012.
"This exclusive agreement with Seattle's Best Coffee further underscores our position as a leading innovator in the specialty food and frozen beverage segments," said Terry McDaniel, chief executive officer of Inventure Foods, Inc. "We are pleased to collaborate with a premier brand like Seattle's Best Coffee to introduce a premium frozen beverage product, which we believe provides our retail partners with timely, on-trend beverage items in their frozen aisles."
With a suggested retail price ranging from $2.99-$3.49, each Seattle's Best Coffee Frozen Coffee Blends will be sold in an eight-ounce, stand-up vertical package found in the freezer section of grocery stores and mass retailers. With the spring 2013 launch, coffee enthusiasts can enjoy their favorite Seattle's Best Coffee frozen drinks from the comfort of their own kitchen any time.
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