Sears, Kmart to 'reward' shoppers just in time for holiday season

HOFFMAN ESTATES, Ill. — With the holiday season just around the corner, Sears Holdings is aiming to make shopping more rewarding by offering five times the Shop Your Way Rewards points — equal to 5% back — on all qualifying purchases.

The offer, which is available to all Sears credit cardholders who also are Shop Your Way Rewards members, begins immediately at both Sears and Kmart stores, and will continue year-round at Kmart. Sears is providing the offer until Jan. 28, 2012.

"We know budgets are tight, so we want to reward our customers by offering them ways to stretch their dollar," Sears Holdings SVP and president of marketing Dave Friedman said. "We believe this program will help families get more out of every visit to Sears and Kmart when they use their Sears card."

The retailer is hoping that the five times the Shop Your Way Rewards points will prove particularly helpful this holiday season. According to the National Retail Federation, the average person will spend an additional $130.43 on holiday gifts this season to take advantage of sales and discounts on apparel, electronics, home goods and other items for themselves and family members, up from $112.20 last year.

"We're presenting creative, money-saving options to our customers," added Friedman. "We want to reward them for their loyalty to both Sears and Kmart by helping them get the most out of their shopping experiences during the holidays and beyond."