Sears Holdings' Shop Your Way Link offers reward points for shopping at partnering retailers

HOFFMAN ESTATES, Ill. — Members of Sears Holdings Corp.'s loyalty program can increase their reward points by linking certain credit and debit cards to their accounts, the retailer said Monday.

The company said members of the Sears and Kmart Shop Your Way program could link up to three eligible Visa cards to their account and use it at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

"As students and parents head back to school, they are looking for extra savings and more ways to earn rewards," Sears Holdings EVP and president for marketing, online, pricing and financial services Imran Jooma said. "Shop Your Way Link allows our members to earn points on everyday purchases made with popular restaurants, retailers and service providers, and enjoy a more personalized and rewarding shopping experience with Sears and Kmart."

Sears Holdings has also hired Adam Levine and Nicki Minaj on ShopYourWay.com to offer exclusive messages, photos and videos, as well as insider tips and entertainment and lifestyle news.

Cards not eligible for the program include prepaid Visa Buxx, Flexible Spending Account Visa cards, Eletronic Benefits Transfer Visa cards, gift cards and others that are not processed through the Visa U.S.A. payment system.