Schick Intuition Naturals line asks consumers to get a handle on shaving
SHELTON, Conn. — Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.
For the past three years, Schick Intuition has released summer handles with designs that add a splash of fun to the consumers' shower experience. For 2012, Framel has created three fashion-forward design options.
"We really wanted our loyal consumers to have a say in what the design of our limited-edition handle would be," stated Chit Itchon, senior brand manager of Schick Intuition. "Kelly created great designs for us, and we are excited to see how the consumers vote."
Starting now through May 26, consumers can visit the Schick Intuition Facebook page and view the three original designs by Framel. After "liking" the page, consumers can select their choice for next year's handle.
Consumers also can enter the Schick Intuition Summer Essentials Sweepstakes. Three winners will receive The Glamourai's top five summer essentials, which include sunglasses, a beach tote and the new Schick Intuition Naturals razor.