Schick Hydro Silk sponsors The Band Perry's summer 2012 tour

SHELTON, Conn. — The Schick Hydro Silk brand is going on the road this summer with The Band Perry as an official partner of its 2012 tour.

"Schick Hydro Silk is excited to partner with The Band Perry this summer," said Matthew Rader, senior brand manager for Energizer Personal Care. "Launching a new brand requires the ability to cut through the clutter of other branded messaging in the market place. A partnership and affiliation for a new brand like Schick Hydro Silk with the CMA and ACM awarded 'New Artist of the Year' The Band Perry allows us to deliver not only a unique message and experience, but lets us leave a more indelible branded imprint on a consumer. This is about marketing with the consumer, not to them. It's about leaving an emotional fingerprint on each and every consumer that engages with us."

Now through September, Schick Hydro Silk will hit the road with an interactive branded mobile activation that will be at select concert locations throughout the United States. The water-themed environment will invite fans to learn about the brand through a variety of activities such as hydrating misters and a lounge area with iPad product demonstrations that showcase the new razor features.

Beginning June 18 through Aug. 9, consumers also can visit the Schick Hydro Silk Facebook page to enter "The Band Perry Escape" sweepstakes, for a chance to win weekly music themed prizes, Schick Hydro Silk product and a grand prize VIP trip to see The Band Perry live in concert.