Organix hair care brand
NEW YORK Vogue International has been making waves in the hair care segment with its Organix hair care brand, which launched in 2007.
The brand, spotted on shelf at a CVS store in Manhattan, will have an even bigger year in 2010 as it will be partnering with Walt Disney to promote Tim Burton?s new “Alice in Wonderland” film, featuring Johnny Depp as the Mad Hatter.
Meanwhile, the hair care brand is seeing some impressive sales. According to data provided by Information Resources Inc., sales of its Organix Mocha Espresso shampoo and conditioner are up 148.4% and 172.7%, respectively, at food, drug and mass (excluding Walmart) for the 13 weeks ended June 28.