Benadryl Perfect Measure

With all of the concern over the proper dosing of pediatric medicines, McNeil Consumer has introduced a new "Perfect Measure" individualized dosing spoon with its Children's Benadryl allergy reliever.

And good news for moms: The medicine is "squeezed" onto the spoon and into the child's mouth, so there's less chance that a squirmy, sick child will be wearing the allergy relief, as opposed to taking it.