Sara Lee introduces Iron Kids white bread, thin-style buns
DOWNERS GROVE, Ill. — Sara Lee has introduced two new breads that offer kids enhanced nutrition, just in time for the back-to-school season.
New Sara Lee Iron Kids white bread touts as much fiber as two slices of 100% whole wheat bread, in addition to added vitamin D, while Sara Lee thin style buns come in four varieties — 100% whole wheat, 100% multi-grain, honey wheat and white made with whole grain — and are a good source of whole grain, fiber and don't contain high-fructose corn syrup.
"Our core audience moms with young children is looking for better-for-you options that her children will be happy to eat," Sara Lee North American Fresh Bakery director Jeff Dryfhout. "Sara Lee Iron Kids white bread and Sara Lee thin style buns are products she knows won't be traded this school year."
Sara Lee Iron Kids white bread carries a suggested retail price range from $2.29 to $4.19. Sara Lee thin style buns carries an SRP range from $2.99 to $3.89.