Sanofi Pasteur enlists actor Chris O'Donnell in flu vaccine campaign
SWIFTWATER, Pa. — The vaccines division of French drug maker Sanofi has signed a deal with actor Chris O'Donnell to promote its flu vaccination products, the company said.
Sanofi Pasteur's campaign includes an effort to build awareness of influenza and vaccine options, including the company's Fluzone Intradermal vaccine, for adults through the age of 65 years. O'Donnell has appeared in such movies as "Fried Green Tomatoes" and "Kinsey," and more recently in such television shows as "NCIS: Los Angeles."
The Centers for Disease Control and Prevention recommends flu vaccinations for everyone ages 6 months and older. However, according to a recent GfK Roper telephone survey of 663 adults, while 67% of those through 64 years of age say their biggest fear is spreading the virus to loved ones, 61% say they are not vaccinated against it. According to health experts, infants and elderly people are considered particularly at risk of serious complications, including death, from influenza.