Sam's Club playing to win in health and wellness
WHAT IT MEANS AND WHY IT'S IMPORTANT — The highest circulation of any health magazine in America. That's a major commitment when you think how hard consumer magazines have been hit in recent years.
(THE NEWS: Sam's Club launches wellness magazine for members. For the full story, click here)
Yet, Sam's will print more issues than any of the big consumer health-interest magazines. That shows how important it is to make a big statement that it is playing to win in health and wellness — an area of its business that it has targeted for major growth.
DSN will profile the Sam's Club health-and-wellness leadership team in an exclusive April 2 issue. For more information, contact Wayne Bennett, publisher firstname.lastname@example.org.