Sally Hershberger Professional Hair Care launches new frizz-fighting hair serum

NEW YORK — Sally Hershberger Professional Hair Care is launching in August its new Hyper Hydration Super Argan Serum at Ulta and at select Duane Reade and Ricky's NYC locations.

This treatment penetrates the hair to deliver instantly smooth and defined frizz-free style without weight or residue, the company stated. This multipurpose serum can be used to fight frizz, smooth hair, protect again sun damage and even as a deep-condition treatment to hydrate dry hair. 

Its active ingredients include argan oil infused with antioxidant-rich amala oil (Indian gooseberry) and rice bran oils. The serum can be used on damp hair as a deep-conditioning treatment to revitalize and rejuvenate hair with frizz-control; as a serum to protect hair while blow-drying; or on dry hair to smooth, define and brighten style.

The suggested retail price is $15.