Safeway launches 'America's Most Natural City' contest on Facebook

PLEASANTON, Calif. — Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

The winning city, which will be chosen via Facebook vote on the company's fan page, will be awarded with 25 picnic tables, sectioned off from the 305-ft. douglas fir table that recently broke the Guinness World Record for the World's Longest Picnic Table, which was built in celebration of Safeway's Open Nature, a new 100% natural line of high-quality foods, Safeway reported.

Through Sept. 16, consumers can visit Facebook and vote for 1-of-15 preselected cities, including: Austin, Texas; Baltimore; Chicago; Dallas; Denver; Houston; Los Angeles; Phoenix; Portland, Ore.; Sacramento; San Diego; San Francisco; Seattle; Tucson and Washington, D.C. Safeway said it is further encouraging people to vote by offering the chance to win a year's supply of free Open Nature foods.

"When we developed Open Nature, we listened to our customers to help us define what natural should mean when it comes to their food," Safeway VP innovation, consumer brands Nancy Cota said. "We heard what they were looking for in natural foods, it's now time to hear what they think makes their city the most natural city in the U.S. Whether it's their parks, outdoor activities or their promise to be environmentally friendly, we want to reward that city's commitment to being natural. Local parks and recreation departments across the country told us they need support due to budget cuts and we want to step up and make a difference."