Safeway, Chevron partner on loyalty program for California shoppers
PLEASANTON, Calif. — The Vons division of Safeway on Wednesday announced a new program with Chevron to offer a joint Reward Points loyalty program. Customers who earn gas rewards by shopping with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in southern and central California.
"Safeway listens to our shoppers, and we understand the importance of stretching their grocery dollars and saving at the pump," stated Mir Aamir, Safeway's president of customer loyalty and digital technologies. "By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable."
"We're confident new and existing customers will be excited to use this new rewards program, which teams up two quality brands. We wanted to offer customers the opportunity to reap the benefits and product offerings of both Safeway and Chevron," stated Cary Knuth, general manager of marketing, sales and services for Chevron Americas Products.