Rite Aid makes big push

The diabetes patient has long been identified as a coveted higher-trip, higher-
market-basket opportunity 
for pharmacy operators. And now Rite Aid has created a loyalty card 
program specifically for that diabetes patient.


As part of a collaboration be­-
tween Rite Aid 
and WebMD, Rite Aid is rolling out the red carpet to diabetics through its Wellness+ loyalty program. Members who participate in the program will gain access to online lifestyle management tools, including a customized Personal Diabetes Work Plan with a daily glucose tracker, recipes and meal-planning tips, as well as monthly lifestyle summary reports.


Rite Aid also signed on with the Diabetes Prevention and Control Alliance, a UnitedHealthcare program designed to provide an all-encompassing, accountability-based, personalized health plan. “In-store pharmacists in select Rite Aid locations will consult quarterly with enrolled patients to evaluate their success adhering to prescribed diabetes regimens and to review patients’ test results for blood pressure, blood glucose and cholesterol,” John Standley, Rite Aid president and CEO, told analysts in September.


“This support [was available in September] to program participants at select New York City Rite Aid stores in Brooklyn, Queens and the Bronx, and [came] to select stores in Washington, D.C., in mid-October.”

 

The article above is part of the DSN Category Review Series. For the complete Diabetes Care Buy-In Report, including extensive charts, data and more analysis, click here.