Rite Aid, Just Between Friends launch Rx transfer program

CAMP HILL, Pa. Rite Aid and Just Between Friends on Wednesday launched "Rite Aid Prescriptions for Education," a new prescription transfer program benefiting participating families and local Parent Teacher Association units nationwide.

The new program includes a prescription transfer incentive for families through participating local PTA units. Rite Aid will make a $5 contribution to a local PTA through the end of 2010 when a customer transfers a prescription to their local Rite Aid pharmacy and submits a coupon from their local PTA along with their medical insurance card.

Aseparate coupon will be specially generated for each PTA subscribing to Just Between Friends, a free service that provides local membership-based groups with a private online communication system for their members. Families using the coupon also will receive a $20 Rite Aid gift card with each transfer.

"Rite Aid Prescriptions for Education" is designed to extend beyond a student's immediate household. For example, relatives or friends of a student can be given copies of their local PTA-generated coupon to take advantage of the Rite Aid/Just Between Friends plan, thus significantly increasing the potential donation to a particular PTA.

"By teaming with Just Between Friends, we are able to directly, and positively, affect the lives of millions of school children and their families," stated John Learish, Rite Aid SVP marketing. "Supporting local PTA units helps to enable more vibrant communities which has a significant positive impact on schools and the quality of education children receive."

Just Between Friends helps local PTAs and other community-based groups, such as churches and sports leagues, communicate more effectively.

Local group leaders can correspond directly with their members, either through group e-mails or individually. Individual calendars also can be created, allowing members to quickly view upcoming meetings and other activities. From creating directories, member lists or rosters, to communicating with the community and volunteer management, Just Between Friends handles the full range of communications through a single, easy-to-use browser interface.

In schools from coast-to-coast, Just Between Friends actively has connected parents of school-aged children at schools with a combined total of more than 3.1 million households, helping them form communities that allow them to be more involved in their children's education.

"Schools continue to seek resources that will enhance their kids' school environment and their relationship with their communities,” said David Radin, president of Just Between Friends. “Our alliance with Rite Aid will help them in further achieving that goal. Local PTAs throughout the United States have chosen Just Between Friends to improve the full range of communications between parents and schools. Through 'Rite Aid Prescriptions for Education,' we're helping make those bonds just a little stronger.”

Just Between Friends and Rite Aid already are working on additional efforts to involve parents in ways that will help make a difference in the lives of both the parents and their children.