ReportersNotebook — General Merchandise, 10/15/12
SUPPLIER NEWS — A remedy for odors that lurk in trash cans has entered the market. Trash Dash, a new item marketed under the BestAir brand, is a sodium bicarbonate-based product that is designed to enhance indoor air quality and add a fresh scent to trash or recycling containers by absorbing odors. Available in citrus burst or lavender vanilla scents, BestAir Trash Dash is available in 8-oz. containers and carries a suggested retail price of $3.99 to $4.49.
Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand’s Trust Your Power program. Duracell said Willis is sharing his journey of how he learned “to trust the power within” via a YouTube video, and is inviting consumers to do the same. Fans who share their stories by using the #TrustYourPower hashtag on Twitter or via Duracell’s Facebook page will trigger a $1 commitment (up to $200,000) from Duracell to ProCamps, an organization that runs professional athletes’ personal sports camps for children ages 7 to 14 years.
Energizer has overhauled the packaging design of its coin lithium batteries to reduce the occurrence of ingestion of coin-sized button batteries by children and meet the strict guidelines set by the Consumer Products Safety Commission for child-resistant packaging. Energizer also has added easily understood icons on the front of the package to let parents know to keep the batteries away from small children and how to get help if batteries are swallowed.