ReportersNotebook — Consumables, 10/15/12
SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October.
Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum. The gum is packaged in a sleek folding pack that features a magnetic closure and original artwork sourced from young emerging artists from around the world. ID gum, which began shipping to retailers in August, carries a SRP of $1.49 per single pack and $3.29 for the multi-pack. The line is available in peppermint, berry melon and spearmint varieties.
Kellogg’s said it is embracing the seasonal flavor of pumpkin with new Pumpkin Pie Pop-Tarts and Eggo Seasons Pumpkin Spice waffles. Additionally, a limited-edition pumpkin flavor for its Pringles chips will be rolled out exclusively at Walmart. Other new products from Kellogg’s include: Frosted Flakes Chocolate; Frosted Mini-Wheats touch of raspberry; Pop-Tarts mini crisp blueberry; Pop-Tarts confetti cake; FiberPlus Nutty Delight bars (peanut and dark chocolate and honey roasted almond); Keebler Sandies toffee cookies; Mother’s Jungle animal cookies; Town House flatbread crisps in roasted garlic; and Cheez-It Big Monterey Jack.