ReportersNotebook — General Merchandise, 12/10/12
RETAILER NEWS — Walgreens launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of household cleaners, as well as baby and personal care products.
The new brand would fall in line with legislation presently under consideration — The Safe Chemicals Act — that if passed, would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.
“Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well,” stated Joe Magnacca, president of daily living products and solutions for Walgreens. Items will be available nationwide by early November.
SUPPLIER NEWS — Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist’s Secret Weapon Campaign. Bloch, who has experience dressing award-winning celebrities, will encourage style mavens to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances, as well as social media contests and giveaways.