ReportersNotebook — Beauty Care, 8/6/12
SUPPLIER NEWS — La Roche-Posay has developed the new Redermic [C], an anti-wrinkle firming moisturizer that was inspired by the growing popularity of injectable filler technology. The products have a suggested retail price of $53.95 for normal/combination, $53.95 for dry, $53.95 for UV and $43.95 for eyes. The line will be offered beginning in September at select physicians’ offices and select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations.
Revlon has launched the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation. Housed on an interactive Facebook hub, the new platform will provide women with monthly challenges, beginning with a “Red Lipstick Challenge.” To support participants during those challenges, Revlon will post inspirational videos, how-to video tutorials, weekly makeup tips, photos and product recommendations.
EXECUTIVE NEWS — Anti-aging skin care brand StriVectin announced that Melisse Shaban has been elevated to chairman, and JuE Wong has been appointed CEO. Wong joins StriVectin following a long career in the beauty industry. Most recently, she served as CEO of Astral Health & Beauty. Prior to Astral, Wong held senior leadership positions at ZO Skin Health by Dr. Obagi, N.V. Perricone M.D. Cosmeceuticals and Murad.