ReportersNotebook — Beauty Care, 6/27/11
SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.
As part of the initiative, the brand hit the road with its Eucerin SkinFIRST Express, an interactive mobile experience in which visitors can take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. In select cities, Eucerin also will have a dermatologist on board to provide skin consultations.
Arizona Sunwash Corp. has launched Solise, which it is positioning as the world’s first body wash and hand wash that combines cleansing with long-lasting UVA/UVB SPF 15 sunscreen. Solise has received the Skin Cancer Foundation’s Seal of Recommendation. The price is $13.99.
RETAILER NEWS — Actress Salma Hayek is stepping into the mass market beauty business with a new makeup line called Nuance that is exclusively for CVS/pharmacy and is slated to hit store shelves in August. The collection, inspired by Hayek’s grandmother, includes skin care, cosmetics and hair care products. The products will be priced between $7.99 and $19.99.