ReportersNotebook — Beauty Care, 11/14/11
SUPPLIER NEWS — Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia. Unilever initially is acquiring 82% of Concern Kalina for approximately €390 million (U.S. $537 million). The acquisition is subject to regulatory approvals and is expected to be completed by the end of 2011.
Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors dubbed “Clearasil All Access Agents.” These “agents” will sample new product launches before they are on the shelf, attend exclusive events on behalf of the brand and share their experiences over the next year through weekly posts and updates on Clearasil digital platforms, including Facebook and YouTube. In addition, the brand is awarding $5,000.
Procter & Gamble has given its 132-year-old Ivory brand a makeover. The line of Ivory bar soaps, body washes and liquid hand soap will feature new packaging that includes a new color scheme and redesign that complements the current Ivory product offerings. In addition, P&G will unveil a new advertising campaign that will encompass television, print and online ads.
Coty has teamed up with modeling network Elite to develop and market a new line of fragrances. Slated to launch in January, the collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion.