ReportersNotebook — Beauty Care, 10/24/11

SUPPLIER NEWS — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face. New products include Volume Flash ScandalEyes mascara ($6.99), Glam’Eyes HD eye shadow ($5.99), Match Perfection 3 Tone blush ($4.97 at Walmart) and Exaggerate eyeliner ($6).


Ethnic hair care brand Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising. According to the manufacturer, the packaging redesign reflects Dr. Miracle’s efforts to increase consumer shopability. In the addition, Dr. Miracle’s products have been reformulated to include vitamins and natural ingredients, such as shea butter, aloe, coconut, jojoba and olive oils.


Thanks to a large online following and success on YouTube, oral care brand Orabrush has gained distribution at 3,500 Walmart stores, bringing to more than 10,000 the number of retail locations carrying the Orabrush tongue cleaner worldwide. Since its launch in 2009, Orabrush has executed one of the most successful viral marketing campaigns in recent history, and currently has nearly 300,000 fans on Facebook. The brand’s YouTube brand channel has more than 38 million views and is only behind Apple and Old Spice with more than 150,000 subscribers.