REPORTERS Notebook

Supplier News

Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes. New Penetrex gel has two powerful liquids that activate on contact to help clear fully clogged drains. The patented formula clings to clogs and pipe walls, ensuring maximum adhesion and penetration to power through hair, gunk, grease and soap scum. Liquid-Plumr’s Penetrex gel comes in a 17-oz. bottle for a suggested retail price of $3.92.

A popular gaming accessory line now is available in the United States. AFA Interactive, the license holder for Ben 10 gaming accessories, has partnered with Trend-Source, which will serve as the U.S. sales/distribution channel for the line. The availability of the line coincides with the release of the new Ben 10 Ultimate Alien video game and the season premiere of the Cartoon Network’s “Ben 10 Ultimate Alien” TV series, the companies said.

VMG Partners has sold dog treats maker Waggin’ Train to Nestle’s Purina PetCare. The Waggin’ Train snacks business will be a subsidiary of Nestle Purina PetCare in the United States. Financial terms were not disclosed. Waggin’ Train had sales of around $200 million for the 12 months ended in June.

Ubuntu Pet has introduced a new breed of dog treats designed to support the health of man’s best friend. Smart Pup treats have a unique peanut butter and banana flavor, and are available in three formulations that promote a pet’s health—hip and joint (600 mg of glucosamine and 50 mg of chondroitin), skin and coat (600 mg of omega-3 and 1,200 mg of omega-6 fatty acids) and digestive health (probiotic cultures and prebiotic fiber).

Taylor Swift is taking her latest American Greetings card collection to Target stores nationwide. Through early November, fans can get the “traditional with a twist” cards, which feature numbered butterfly icons on the back so card enthusiasts and fans can collect all of the latest greetings. The collection is exclusive to Target and is just in time for Swift’s highly anticipated third album release on Oct. 25.