Report: Shoppers want more buy-America options and Walmart aims to give it to them
TYSONS CORNER, Va. — More than 80% of Americans are willing to pay more for Made in the USA products, according to a USA Today report published online late Monday night.
Out of those shoppers actively seeking to buy all things American, 93% reported that they wanted to keep jobs in the U.S. as their primary reason for doing so, the report noted, citing a survey released in November by Boston Consulting Group.
The movement has even captured the hearts and minds of retailers. In conjunction with the National Retail Federation, Walmart U.S. president and CEO Bill Simon recently identified a three-prong strategy to help grow America's economy — employ Americans, employ American soldiers especially and buy from American producers. Right now, 2-out-of-3 products sourced by Walmart come from domestic suppliers. Simon pledged that Walmart would spend $50 billion on U.S. products over the next 10 years .