Report: H-E-B expands 'Mi Tiendo' Latin format to Austin market

AUSTIN, Texas — H-E-B is bringing its "Mi Tiendo" Latin format to the Austin market, according to a report published last week by American-Statesman.

According to the report, H-E-B expanded one of its Austin locations by 6,000 sq. ft. of selling space to incorporate Latin-centric grocery fare, including a masa factory that grinds corn daily, a tortillas-producing machine and a butcher and deli featuring Latin cuisine.

The concept has been available in two locations in the Houston market, the report added.