Redbox reigns over rentals
OAKBROOK TERRACE, Ill. — Redbox remains the dominant player in kiosk DVD rentals with an average of 55 million rentals monthly in second quarter 2011. The company, which built its market dominance on $1 rentals, is testing price increases in some markets. Redbox and Foursquare are partnering to allow consumers to use their smartphones to check availability and reserve titles at their nearest kiosk.
Competitor NDR is experimenting with DVD sales as well as rentals from its kiosks, and may expand the concept.