Ranir to unveil rebranding at PLMA

GRAND RAPIDS, Mich. — Ranir, a maker of consumer oral and personal healthcare products, is unveiling its rebranding at the PLMA’s 2012 Private Label Trade Show in Chicago Nov. 10 to 13.



The Ranir brand is symbolized by a new logo and tagline, Customer Advantage ● Consumer Confidence, which reflects the company’s global reach with sourcing, manufacturing and sales capabilities, as well as a strong customer service focus and commitment to technology innovation for oral and personal care, the company stated. The rebranding is designed for long-term, sustainable growth with a deep strategic foundation. 
 


“As a partner to global retailers and major brands, we value the trust our customers place in us when they put their names on our products, and the importance of quality and value to their consumers,” stated Ranir CEO Christine Henisee. “Our rebranding reaffirms that promise to our customers, our commitment to innovation and technology, and our global reach that offers local-market solutions.”
 


With team members from more than 30 nations and products on the shelves in more than 40 countries worldwide, Ranir is able to offer localized programs for its retailer-customers and their consumers. Ranir teams are committed to delivering tailored private-brand programs, the company noted.



Ranir’s redesigned website, Ranir.com, brings the company mission and values to life, with features that include customer interface, product information, a product catalog and direct email access to key company contacts.