Quick-and-easy heats up sales
Frozen foods still are a popular choice. Packaged Facts projected that retail sales of frozen foods and beverages will reach $70 billion in 2015, a 25% increase over 2010 revenues. Growth will be fueled by a trio of strong-performing categories that have been driving the category for some time: frozen pizza, handheld breakfast food and prepared vegetables.
The category also has gotten a boost from microwavable frozen meals that serve as quick-and-easy — and inexpensive — lunches.
The article above is part of the DSN Category Review Series. For the complete Frozen Food Sell-Through Report, including extensive charts, data and more analysis, click here.