Purdue Products kicks off 'comfort' sweepstakes in support of its Colace brand
STAMFORD, Conn. — Purdue Products on Monday kicked off the Colace Comfort Sweepstakes, a three-month national sweepstakes promotion in which anyone ages 18 years or older can enter to win an array of "comforting" prizes, such as Tempur-Pedic mattresses, Apple iPads, Kindle Fires and Keurig coffee makers.
"We created the Colace Comfort Sweepstakes to offer some everyday comforts to the millions of Americans who suffer from occasional constipation which can result in straining," stated Charlene Bailey director product management at Purdue. "We also want to remind consumers that Colace Capsules are stimulant-free, and provide comfortable relief from occasional constipation."
By the end of the sweepstakes period, a total of $50,000 in prizes will be awarded, and winners will be selected randomly on a weekly basis. Consumers can enter as many times as they like by visiting a promotional website, ColaceComfort.com. The promotion kicks off March 4 with a free-standing-insert coupon in more than 46 million newspapers across the country. The coupon features a special QR code providing smart phone users a quick link to the sweepstakes entry page.