ProPhase sponsors 'Cold-Eeze Skate for the Heart'
DOYLESTOWN, Pa. — ProPhase Labs on Thursday announced its title sponsor of the "Cold-Eeze Skate for the Heart" show, airing on NBC stations Jan. 16 from 4 to 6 p.m., EST.
"We are so proud to support these world-class skaters and the critical heart health cause," stated Ted Karkus, CEO of ProPhase Labs. "We are also huge fans of the amazing singers in the show."
"Cold-Eeze Skate for the Heart" world class skaters include Joannie Rochette, Sasha Cohen, Rachael Flatt, Jeremy Abbott, Johnny Weir and Ryan Bradley, as well as dance and pair figure skaters Tanith Belbin and Ben Agosto, and Caydee Denney and Jeremy Barrett.
The show, which features a dozen world-class ice skaters, as well as vocal group Straight No Chaser and American Idol singers Ruben Studdard and David Archuleta, is dedicated to raising awareness about heart health and the American Heart Association.
The show will be hosted by Olympic medalist Michelle Kwan and Olympic medalist Peggy Fleming, who is a strong advocate for heart health. Fleming's father suffered a fatal heart attack one week before she won the Olympic Gold Medal. Her sister also recently passed away of a heart ailment.
As part of the title sponsorship of "Cold-Eeze Skate for the Heart," Karkus will be interviewed by skaters Sasha Cohen, Rachael Flatt and Brian Boitano in four spots to be aired during the broadcast. Some of these spots will also air on rebroadcasts on the Hallmark Channel on Feb. 8 and Feb. 15 during National Heart Awareness Month. "Ice-skating viewers fall into our Cold-Eeze core target demographic, so this is a great fit," Karkus said.