ProPhase Labs picks agency of record
DOYLESTOWN, Pa. ProPhase Labs on Tuesday announced it has retained media solutions company Women's Marketing as its agency of record. The agency will work closely with ProPhase Labs to develop and implement high-impact media campaigns for Cold-Eeze and Kids-Eeze across a variety of networks, the company stated.
The ad campaigns coincide with improvements to Cold-Eeze and Kids-Eeze product and packaging, including a Kids-Eeze line of symptom relievers in a "chew" form.
“ProPhase Labs has been working hard to further improve our current product lines and bring new, effective products to market,” stated Ted Karkus, ProPhase CEO. “We are excited to join with WMI to create a dynamic media campaign that will introduce our new and improved products to new consumers and reinvigorate our loyal customers.”