Prevention focus shapes dieting
According to the Calorie Control Council, an international association representing the low-calorie and reduced-fat food and beverage industry, a focus on weight-gain prevention will help shape dieting attitudes in 2011. And newly released dietary guidelines from the Department of Agriculture and the Department of Health and Human Services urge people to eat more fruits, vegetables, nuts, seeds, foods with omega-3 fatty acids and low-calorie dairy products.
While such lifestyle changes will remain a focus, diet food and drinks and weight-loss programs are expected to play a large role among the two-thirds of U.S. adults and almost one-third of children and adolescents who are overweight or obese. The development of foods and beverages that provide satiety is projected to be one of the hottest trends in the coming years.
The article above is part of the DSN Category Review Series. For the complete Weight Loss Sell-Through Report, including extensive charts, data and more analysis, click here.