Prestige Brands launches the 'Say Yes to Less' campaign to benefit Make-A-Wish
TARRYTOWN, N.Y. — Prestige Brands and its Little Remedies children’s medicine brand has partnered with actresses and celebrity moms Tia Mowry-Hardrict and Tamera Mowry-Housley to launch the “Say Yes to Less” campaign to benefit Make-A-Wish. Beginning Oct. 17, Little Remedies will encourage consumers to log on to www.SayYes2Less.com and take a pledge to “Say Yes to Less” of the things their children don’t need to live happy and healthy lives.
Families can pledge that they will do things such as eat less sugar or create less waste. In return, Little Remedies will donate $1 to Make-A-Wish for the first 100,000 people who take the pledge to “Say Yes to Less.”
“We’re huge fans of Little Remedies, and we both use the products with our own kids, so we’re thrilled to be working with the brand on the ‘Say Yes to Less’ campaign,” stated Mowry-Hardrict. “Taking a more wholesome approach to raising our kids is something we feel passionate about, so we’re excited to ask other parents to join us, and to see how families across the country will ‘Say Yes to Less,’” Mowry-Housley added.
As the official spokespersons for the pledge, the two will appear in a series of videos featuring families who personify the Little Remedies philosophy, “Everything They Need, Nothing They Don’t,” by casting away doubt, fear, negativity and wastefulness from their lives. Their stories will inspire parents everywhere, as the families discuss how they were able to conquer the obstacles that were getting in the way of their health and happiness.