PR firm RedLetter signed to promote the Zim's brand of skin and lip care products
NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.
"RedLetter brings extensive expertise in the consumer products space that will assist in accomplishing our national business objectives," stated Scott Gorley, CEO of Perfecta Products. "Their PR direction will complement the reach and market penetration of Perfecta Products' national marketing and branding initiatives. We look forward to the heightened awareness and educational benefits this integrated approach will provide for lifting the Zim's brand."
"Perfecta Products has an ambitious calendar ahead with many new and exciting product innovations in development," stated Eric Haley, CEO RedLetter. "We are honored to represent Perfect Products in telling their story to U.S. consumer and B2B audiences, and look forward to a mutually rewarding relationship."