Post Foods follows Greek yogurt craze with introduction of new Honey Bunches of Oats cereal
PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.
Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.
"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite as well," said Mark Izzo, VP research, development and innovations at Post Foods. "We channeled the innovation that made Honey Bunches of Oats great — combining favorites — to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yogurt."
In addition to the unique flavor combination, Honey Bunches of Oats Greek Honey Crunch has 33 g of whole grains, 80% of the daily value for iron and is heart-healthy.