Popchips to launch Katy Perry-inspired flavor
SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.
Popchips said it would launch Katy's Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.
"Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. "So I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings."
The packaging will feature a mix of pink and purple colors and a spotlight to the heart over the "i" in the Popchips logo, the company said.