Polaroid goes Gaga with Grey Label

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

  • The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid's Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

  • Polaroid's GL30 instant digital camera, a departure from traditional Polaroid cameras, is designed for longevity and gives users the option to select a number of filters and borders to create truly original images that instantly fit in the palm of a hand. The digital camera will be available later this year, with a price to be determined; and

  • The GL20 camera glasses, in which users instantly can capture or upload photos with the built-in camera and then display the images on the glasses' LCD screens for others to see. The camera glasses will be available later this year, with a price to be determined.

The products were unveiled at the Consumer Electronics Show in Las Vegas.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," Lady Gaga said. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."