Pillsbury scares up new treats for Halloween

ORRVILLE, Ohio — Pillsbury is gearing up for Halloween with new seasonal varieties and baking kits.

New to the Pillsbury portfolio is the Pillsbury Funfetti Halloween brownie pop kit, which includes brownie mix, cocoa confectionery wafers, candy bits and pop sticks, and carries a suggested retail price is $3.49. Also new are the Pillsbury Supreme Collection cake mixes, which are available in red velvet with cream cheese filling, fudge truffle with rich fudge filling and apple spice with a sweet apple filling varieties. Each cake mix carries a suggested retail price of $2.99 each.

New limited-edition items include:

  • Funfetti Halloween cake mix and Funfetti Halloween vanilla-flavored frosting, with respective suggested retail prices of $1.59 and $1.99;

  • Funfetti Halloween cookie mix and Funfetti Halloween whoopie pie kit, with respective suggested retail prices of $2.29 and $3.49;

  • Perfectly Pumpkin premium cookie mix and seasonal cream cheese frosting, with respective suggested retail prices of $2.29 and $1.99;

  • Pumpkin Caramel Delight dessert kit, with a suggested retail price of $4.49; and

  • Pumpkin, banana, cranberry and cinnamon swirl seasonal quick bread mixes, with a suggested retail price of $2.59 each.

"The return of fall colors and flavors is always something we look forward to, and this year is no exception," said Maribeth Badertscher, VP corporate communications for J.M. Smucker, Pillsbury's parent company. "This year we're excited to bring back some fall favorites along with some fun new options to help families and friends celebrate more memorable moments this season."